Uncovers user friction
Writes the ticket

xtrait logs how people move through your product, identifies what slows them down, and writes comprehensive Linear issues your team can act on, all without the manual work

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Behavioral Signal Feed
// event stream · last 30d
› filter.open
2,847
› datepicker.open
2,614
› datepicker.dismiss
1,923
› filter.applied
312
› report.exported
89
// session patterns
Drop-off at date step
67.5%
Avg time before abandon
8.2s
Return within session
12%
// affected segments
Pro plan
78%
Heavy reporters
64%
Power users
89%
XTR
› New issue
Issue title
Add description...
Todo
Priority
Assignee
Label
Create more
Create issue
Issue created
XTR-42 – Custom Filters — Date Range…
View issue
×
The problem

Dev is so fast now
Discovery is still slow

Knowing what to build is a manual process and limiting your velocity.

session_start32,847
page_view18,204
button_click12,441
form_abandon4,102
scroll_503,889
error_thrown2,847
modal_dismiss1,993
api_timeout1,204

Analytics tools tell you
what happened. Not what to do next.

xtrait takes raw events to a fully-spec'd issue, with the friction point, scope, and suggested fix.

🔴 "Can't find the export button"
🔴 "Onboarding step 3 is broken"
🔴 "Keeps logging me out"
👻 374 users churned without a word
👻 218 never came back after day 1
👻 140 hit an error, said nothing

Feedback tools capture
what users say. Not what they actually do.

xtrait watches real user behavior across your entire product, surfacing issues most users never report.

✓  v2.4.1 deployed 14 days ago
fix: session tracking on mobile
fix: onboarding step 3 skip bug
fix: export timeout for large sets
Retention impact???
Drop-off change???
Error rate delta???

Fixes ship and
we celebrate. It's hard to measure each result.

xtrait tracks whether the fix actually removed the friction, and reopens the issue if it didn't.

How it works

The new product improvement loop.

xtrait runs continuously in the background generating your triage/fix backlog.

01
Tracks

xtrait installs directly in your product and natively autocaptures user activity (all events, sessions etc.). No Mixpanel, Amplitude, FullStory, Segment etc. required.

Live event stream xtrait SDK
settings.save_clicked 2ms · /settings
settings.save_clicked 4ms · /settings
settings.save_clicked (rage) 9ms · /settings
settings.page_abandoned 14ms · /settings
Events Sessions Friction Features
02
Detects

xtrait processes raw activity and identifies friction patterns (drop-offs, rage clicks, repeated dead ends, silent errors etc.). It normalizes and priorities across all friction points.

Friction detected
▲
Rage clicks on Save button in account settings
~340 users/week · All plans · /account/settings
03
Specs

xtrait then drafts a complete spec with evidence, affected audience, severity, and a suggested fix, structured exactly as your engineers or a coding agents need to implement.

Generating issue
Save button unresponsive in account settings — no loading state or error feedback
Evidence settings.save_clicked · avg 3.4× per session
Segments All plans · /account/settings · 340/wk
Fix Add loading state; surface validation errors inline
04
Assigns

xtrait pushes that spec into Linear, assigned to the right team (based on your preferences). If auto-assigned to a coding agent (e.g. Cursor) the fixing begins immediately.

Filed to Linear
Save button friction · Account settings
Team Frontend
Assignee
Cursor
Priority Urgent
Cycle Q1 Sprint 3
Cursor is working on the fix
05
Verifies

After a fix ships, xtrait checks to see if the same friction points are still being reported. If so, it'll recreate the issue with another fix, and see it to full resolution.

Fix verified
Before
89%
rage click rate
→
After
4%
rage click rate
Behavioral improvement confirmed
“

As execution accelerates, the bottleneck in product development shifts toward judgment: deciding exactly what to build.

Karri Saarinen
Karri Saarinen
CEO Linear
Outputs are configurable

Issues written just the way you like

Ready to handoff to your coding agent (Linear Agent / Cursor / Codex / Claude Code)

01
No duplicates

Before filing, xtrait checks for existing issues. If one exists, it links and enriches — no noise.

02
Follows your team structure

Issues assigned to the right team, project, and label automatically — xtrait maps to how you're already organised.

03
You set the guardrails

Set what to focus on, what to ignore, and how sensitive to be. xtrait operates within the rules you define.

04
Matches your template

xtrait learns from your existing issues. Output matches your format, language, and detail level — not a generic AI default.

05
Enhances Linear's AI

Add rich behavioral context into your workspace to provide more signal to Linear Agent and your product system.

ENG › New issue
Save button unresponsive in account settings — rage clicks on ~340 users/week
Behavioral evidence
settings.save_clicked fires avg 3.4× per session. Button receives no visual feedback after first click. Affects all plans on /account/settings.
Affected segments
All plans · /account/settings · ~340 users/week
Suggested fix
Button likely missing loading/disabled state reset after failed validation. Add visual feedback and re-enable after each attempt.
Backlog
Urgent
Jamie C.
Bug
GRW › New issue
Dead clicks on non-interactive "Upgrade" nav label — free users expecting CTA
Friction signal
nav.upgrade_label_clicked fires avg 2.1× per session for free-plan users. Element is not a link — clicks go unhandled.
Who's affected
Free plan · All pages · ~580 users/week
Recommended fix
Convert the Upgrade label to a button or link routing to /pricing. High-intent signal — these users want to upgrade.
In Progress
High
Cursor
Improvement
PRD › New issue
U-turn pattern on /integrations — 61% of visitors exit within 8s without clicking
Friction signal
High-intent users reach /integrations but immediately bounce. Median dwell: 6.2s. No scroll, no click. Likely confused by the page layout or missing expected integrations.
Who's affected
Growth+ plan · Day 3–7 · ~420 users/week
Backlog
Medium
Codex
Feature

Crafted with deep domain expertise

From the team that built Chameleon, a product vetted by hundreds of engineering and security teams to run in production.
Our behavioral intelligence infrastructure already processes tens of millions of sessions monthly.

10B+
Sessions Processed
99.9%
Uptime SLA
SOC 2
Type II Certified

Put product fixes on autopilot.

xtrait is in private beta. A small number of teams using Linear are being onboarded now.

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We built behavioral tracking infrastructure for:

FAQ

Common questions.

How does xtrait find friction we wouldn't catch ourselves?

xtrait's behavioral intelligence and friction detection system is being built and calibrated from processing millions of data points across many different products. The scoring, noise filtering, and severity calibration reflect real-world patterns, and has been tested and tuned over time. Every additional deployment makes the system sharper, and we're actively refining and improving the signal:noise ratio based on feedback from teams using it. The result is divergent from anything an individual team could or would build internally.

How does xtrait get user data?

You install xtrait into your product with a simple code snippet. Then it natively collects user activity (interactions, navigation etc. but not user inputs or PII) directly from your product, without any manual instrumentation. It uses this data in addition to any you send (from a CDP, CRM, analytics tool, via API etc.)

How does the Linear integration work?

You Oauth into your Linear account from xtraits dashboard. This enables xtrait to ingest your Linear data (to know your existing issues and avoid duplication) and export issues to Linear when ready. xtrait will file all new issues into a separate xtrait team so you can keep them separate and triage easily. Direct routing to existing teams is coming soon.

Can I control what xtrait files?

Yes: you set high-level focus and guidelines, then review issues in the xtrait dashboard and provide feedback to help xtrait learn. You can also always edit or adjust issues once they are in your Linear workspace.

Does xtrait work with Jira or other issue trackers?

xtrait is built for Linear today, but we will explore other integrations based on demand and compatability. If you're on a different tool, let us know when you talk to us!

Is xtrait a replacement for analytics tools?

For the purpose of detecting and fixing product friction, yes; xtrait is designed to replace the need for a separate analytics tool. It natively captures the same behavioural data and goes further by automatically surfacing friction, writing the issue, and verifying the fix. You may still use analytics tools for specific analysis or charting.

How much does xtrait cost?

We charge based on usage: the number of sessions we process (directly correlated to your user base and product usage) and the number of issues we create. Favourable pricing and credits available for our early adopters.