Trait observes how your users actually use your product, detects friction at the sub-feature level, writes fully-specified issues with behavioral evidence, and verifies whether shipped fixes actually worked.
You know users are frustrated. You just don't know where, why, or what to build.
User research is expensive and episodic. Between studies, product teams decide based on instinct, support tickets, and whoever shouts loudest. Behavioral reality stays invisible.
You've got Mixpanel, Amplitude, FullStory. But raw events don't tell you what's broken or what to build. Translating signal to action is a full-time job nobody has time for.
Engineering asks "how many users does this affect?" Product doesn't know. Issues get deprioritized, re-opened, or quietly dropped. Nothing closes the loop.
Trait runs continuously in the background — so your team ships fixes, not tickets.
Trait ingests your behavioral data: events, sessions, funnels, feature usage — across your entire product.
Trait identifies where users are getting stuck, dropping off, or working around your product. No manual setup required.
Trait writes fully-specified issues: title, behavioral evidence, affected segments, frequency, severity, and suggested fix — filed directly in Linear.
Trait routes issues to the right team based on feature ownership. Issues arrive ready to sprint — no triage meeting needed.
After a fix ships, Trait checks if the behavior actually changed. Not just "did it deploy" — did users actually stop dropping off?
Trait doesn't file vague complaints. It writes issues your engineers can actually build from.
Every issue is grounded in real session data — who experienced it, what they did, how often, and for how long. No guessing.
Trait breaks down impact by plan, cohort, usage pattern, and user type — so engineering knows exactly what to prioritize.
Each issue includes a hypothesis for what to build, grounded in behavioral patterns — not product manager opinion.
After a fix ships, Trait re-runs the same behavioral analysis. The issue closes only when the drop-off actually stops.
payment_modal_timeout fires in 91% of cases.Every issue Trait creates is ready to review, refine, and ship — without a meeting.
Designed for teams building on Linear. The entire Trait workflow is native to Linear: issues, projects, teams, cycles. No new tooling, no new process.
Trait is in private beta. A small number of product teams are being onboarded now.
No noise. No obligation. Just early access when your spot is ready.
Trait connects to your existing product analytics: Mixpanel, Amplitude, Segment, or custom event streams. You control what data Trait sees.
No. Trait works with whatever events you're already tracking. If you have sessions, funnels, or event streams — Trait can use them.
A fully-specified issue: title, behavioral evidence, affected user segments, frequency, severity score, and a suggested fix. Nothing vague.
Yes. Trait surfaces issues for your review before anything goes to Linear. You approve, edit, or dismiss. You can also configure Trait to auto-file with your chosen settings.
After a fix ships, Trait re-analyzes the same behavioral cohort. If the drop-off rate improves, it marks the issue resolved. If not, it flags it for follow-up.
No. Trait removes the busywork — the data aggregation, the ticket writing, the follow-up. PMs stay in charge of strategy, prioritization, and what actually ships.
Native. Trait files issues in your Linear workspace, routes to the correct team, and updates issue status after fixes ship. You use Linear normally — Trait just handles the intake.
No. Trait sits on top of your analytics layer. Think of it as the intelligence layer that turns behavioral data into filed, actionable work.